How to Preview Your Facebook Ad Again
Marketers and small businesses beloved running Facebook ads because they yield fantastic results at a low cost.
Plus, Facebook ads are likewise really easy to run…correct???
Did anyone out in that location (especially designers) just sigh?
Every bit the Director of Marketing for a modest business organization, I am as well the entire Department of Marketing, and then I personally create our Facebook ads from strategy to pattern to implementation. As a Creative at center, I enjoy the graphic pattern part of my job and even so, I dread the days I have to spend designing anything for Facebook ads.
Yes, advertizement with Facebook is often very simple, but with the ever-changing and oftentimes opaque artistic requirements, things can go tricky and frustrating on the advertisement creation side. None of the post-obit Facebook advertising problems I've encountered are insurmountable by any means (and I'll show you how to work effectually them). Only homo does it get frustrating (and kinda funny) sometimes.
Facebook Ad Fail #one: The Pixel That Got Away
Accept you always tried to apply an image for an ad that wasn't exactly Facebook's "recommended" size? I have (on accident)! Equally y'all might imagine, it didn't get too well.
My unmarried epitome ad was rejected once because it was one pixel off from the recommended size. The toughest part of this wasn't then much that it was rejected only that at that place was no mistake message or reason given for the rejection. Power Editor was just stuck and no matter how many times I tried uploading the image, the preview just stayed blank.
To troubleshoot, I restarted Power Editor, re-created the campaign again from scratch, and tried a dissimilar browser – only goose egg made a difference.
Finally, I checked my creative and saw that it was 1200 x 627 pixels instead of the "recommended" 1200 x 628. When I adjusted the image, it loaded into my campaign perfectly LIKE NOTHING HAPPENED.
I don't get mad most strict requirements on creative; graphic designers are very used to that and creativity thrives nether constraint; but, I do wish Power Editor would take given me a head's up virtually what was wrong.
How To Ready It: If something goes wrong during your ad cosmos and yous can't figure out why, double check your artistic to make sure it matches Facebook'south recommended advertizement specs exactly.
Facebook Ad Fail #2: What Are Words?
Here'due south something you lot may not know: illustrations of falling snowfall are actually words!
Wait, what? Allow me explain. A few months ago I was creating a carousel ad to feature some of the best deals for our Christmas sale and I kept getting the "your advertisement may not run" mistake message because there was "too much text" in it. I started to strip text, examination, strip more text, and so test over and over again until there was literally no text in the advertising:
Every bit you lot tin can see, there is zero text in this image but the Facebook ad still failed. Okay, mayhap a niggling if you zoom in on the Jensen DUB logo, simply information technology certainly does not deserve a warning at all, permit solitary an "Image Text: Loftier" alert.
And so I did what anyone would practice in this state of affairs: LOL'ed, took a screenshot, then later wrote about it on the WordStream blog. 😉 I also sent the screenshot to Facebook and nicely asked for an caption and some management on how to fix it. A couple days subsequently I received a telephone telephone call from the Facebook ads team, and they were as baffled every bit I had been at first.
Only past then I had figured out by trial and error that when I removed the snow graphic, my image (even with some real text in it) passed with no issues! In other words: the program was reading the snowfall every bit text.
How To Prepare It: Contact Facebook ads support via Ability Editor. They're very helpful and nice! Also, after that incident the Facebook text overlay tool has earned a coveted spot on my Chrome bookmark bar alongside heavy hitters like my Shopify login and Google Analytics. If you aren't using that tool yet and y'all put text in your ads, I highly recommend you check information technology out.
Facebook Ad Fail #3: Exceptions AKA Text On Production Images
We sell auto stereos (among many other aftermarket car accessories) and some of our best performing ads characteristic product images. If you think I can merely drop in a overnice beauty shot .png of the latest Apple tree CarPlay receiver into Photoshop and be on my merry mode – call back again.
There is a LOT of text on a product image similar that and even though they say this should authorize for an exception, that has not (until recently) been my experience for our products. My workaround was to apply a Gaussian mistiness on ALL of the text including the logo (ugh) on products like these:
But taking the text off of a multimedia receiver is a bad option because the content on the product's screen is intrinsically tied to the appeal and value of the product! That is of class why Facebook made production images an exception, and even though those exceptions are supposed to exist automatically applied, they were not in my instance.
When I spoke to a very nice gentleman at Facebook near the snowflake/text debacle I mentioned this issue to him every bit well. He basically told me that adjacent time I encounter that problem, to allow him know and he'd see what he could do. He never said he would (or could for that matter) exercise anything to help me account-broad or to prevent information technology from happening once more.
Since that conversation all the same, I haven't had any problems with an advertising getting rejected for having as well much text when it features a text-laden automobile stereo receiver. Did they modify something on my business relationship or to the ads software in general? Maybe. Am I simply getting lucky? Peradventure. Is it my place (a mere mortal!) to question the vast mysteries of the Zuck? Probably not.
How To Fix It: If y'all know you have an ad coming up that will have text in it simply should qualify for an exception, start your ad cosmos early in instance you need to contact Facebook ads support to go information technology resolved.
Facebook Ad Fail #4: Editing Boosted Posts on Instagram
Ane solar day I noticed that a boosted post was getting a lot of date on Instagram and I idea I'd change the link to a new optimized landing page I had just finished working on.
Should I accept merely had the all-time link on there to brainstorm with? Yes, of course I should have but that isn't ever how things go when y'all are a one-woman marketing department (or even if you're non). Plus, remember that this is a postal service about fails.
So here'south what I learned from this particular Facebook neglect. You are allowed to edit your boosted postal service and change the link on your ad merely there's a catch. The Instagram ad preview in Power Editor updates with your new link BUT it does not in fact alter the link on your live Instagram ad. Boo. If you lot somehow forget the link entirely, you lot cannot go back and add 1. Boo! Nonetheless, if you want to modify or add a link on a additional post on Facebook it will actually change the link. Yay!
How To Fix Information technology: The beauty of the additional post is that it'due south so piece of cake and cheap that one might exist tempted to exist compulsive about clicking that "heave now" button. Instead, slow down and make sure your ad content is 100% workable on both Facebook & Instagram (if you have Instagram and it's linked). Pretend that your boosted ad is a printed advertisement you won't be able to change once it runs (b/c on Instagram it basically is).
I Withal Love Facebook Ads
I wrote a post concluding yr almost stretching a small business organization marketing budget and I still believe paying to play on Facebook is a must for anybody. Facebook ads are such a cost-efficient way to promote your business that it's worth all of the fails in the end.
Source: https://www.wordstream.com/blog/ws/2017/03/02/facebook-ad-fails
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